Most flavor-based drink brands name products after an abstract idea of the flavor: "tropical sunset," "garden fizz," names that sound nice and tell you nothing. Colorway skipped that entirely. Every bottle is a number, and every number is tied to a cocktail you already know.
The full lineup
| Cocktail | Reference Drink | Shop |
|---|---|---|
| Colorway NO. 01 | Bee's Knees | View → |
| Colorway NO. 02 | Piña Colada | View → |
| Colorway NO. 03 | Spicy Paloma | View → |
| Colorway NO. 04 | Garden Gimlet | View → |
| Colorway NO. 05 | Passion Fruit Martini | View → |
| Colorway NO. 06 | Espresso Martini | View → |
| Colorway NO. 07 | Watermelon Margarita | View → |
| Colorway NO. 08 | Mango Daiquiri | View → |
Why the number, not just the cocktail name
The number is the ordering shorthand. "Get me a NO. 06" is faster than "get me the espresso martini one, the one with the coffee," especially at a party where three other flavors are also on the table. The cocktail reference in parentheses does the explaining. The number does the ordering.
Why every drink maps to something familiar
Every NO. is built around a cocktail people have already ordered at a bar. That is intentional. Nobody wants to gamble $18 on a flavor they cannot picture. Naming NO. 05 after the Passion Fruit Martini instead of leaving it as an abstract flavor means you know exactly what you are getting before you order.
NO. 05 is also sold and labeled with the classic name that most bartenders actually use, though this site and the storefront lead with the search-friendly version for clarity.